Jan 22, 2026
Jan 22, 2026
Participating in “IMPACT FLOW KYOTO” Final Pitch We participated in the final pitch of “IMPACT FLOW KYOTO”, organized by the Kyoto Institute of Advanced Science and Technology (ASTEM) and hosted at... Read more...
Jan 11, 2026
Jan 11, 2026
Visiting SiCX Kyoto Distillery — A Conversation on Craft and Philosophy In selecting the gin for our event, we made a point of visiting SiCX Kyoto Distillery in person to... Read more...
Jan 9, 2026
Jan 9, 2026
A Dialogue on the Future of Tea and Primary Industries at WMATCHA & CO. Headquarters We recently welcomed a tea practitioner from the Urasenke tradition to our headquarters in Wazuka,... Read more...
Dec 20, 2025
Dec 20, 2025
Hosting “CHRISTMAS MATCHA NIGHT – BAR TAKEOVER” in Asakusa We hosted the two-day event “CHRISTMAS MATCHA NIGHT – BAR TAKEOVER” in Asakusa in collaboration with Chotto Matcha Asakusa, a matcha café... Read more...
Dec 13, 2025
Dec 13, 2025
Discussing a Sustainable Matcha Ecosystem with a Buyer from France We recently welcomed a buyer from France to our headquarters, where we exchanged perspectives on building a sustainable ecosystem for... Read more...
Dec 9, 2025
Dec 9, 2025
Preparing Our Outdoor Tea Salon and Visiting the National Treasure Kaijusenji Temple As we continued preparations for our outdoor tea salon at our headquarters, we assembled new equipment and finalized... Read more...
Dec 3, 2025
Dec 3, 2025
Visiting Nara: Meeting Producers and Discovering TEA ROOM ZEZE We recently visited tea producers in Nara, where several expressed strong interest in WTEA and our growing global community. Their passion... Read more...
Nov 27, 2025
Nov 27, 2025
Our sales member Rafi visited us all the way from Oita. We guided him through the Ishidera tea fields—designated as a Japan Heritage Landscape—and welcomed him to our headquarters and... Read more...
Nov 21, 2025
Nov 21, 2025
Meeting with TN Cross: Innovating for a Sustainable Future In Tokyo, we met with Mr. Arai, President of TN Cross, a joint venture founded by NTT and TEPCO. As a... Read more...
Nov 17, 2025
Nov 17, 2025
First Experience with Chabakuki: Learning Through the Senses Today, thanks to an introduction from Hori-san in Wazuka, we joined a practice session of Chabakuki, a traditional tea-tasting game. It was... Read more...
Nov 4, 2025
Nov 4, 2025
Another Morning in the Tea Fields We began tea harvesting early again today. The leaves, shimmering with morning dew, seemed to reflect the entire year of growth and care. Each... Read more...
Nov 3, 2025
Nov 3, 2025
Harvesting Tea with Our Production Team Today, we carried out another round of tea harvesting at a different site. After blowing away the morning dew with a blower, we began... Read more...