Hosting “CHRISTMAS MATCHA NIGHT – BAR TAKEOVER” in Asakusa

We hosted the two-day event “CHRISTMAS MATCHA NIGHT – BAR TAKEOVER” in Asakusa in collaboration with Chotto Matcha Asakusa, a matcha café with locations in Tokyo and Manila.

The event featured WMATCHA & CO.’s matcha from Wazuka, Kyoto, alongside matcha sourced from tea farmers in Shizuoka partnered with Chotto Matcha. Both brands follow a Farm to Table model, allowing guests to experience the unique character of two tea regions in one space.

We were honored to welcome many long-time partners, including fellow young entrepreneurs in traditional craft industries. Connecting with peers of the same generation reaffirmed our shared commitment to creating a new matcha culture that bridges regions, cities, and countries.