Until now, buyers have mainly relied on importers’ existing inventories to find Japanese tea that meets their criteria, making it difficult to consistently secure the ideal tea over the long term. At the same time, Japanese tea producers have struggled with uncertainty—cultivating and processing tea without guaranteed sales, while being further impacted by unstable market prices.

The Wish List system was created to address these challenges for both sides. By matching supply and demand before harvest and processing begin, buyers can secure their ideal Japanese tea in advance, while producers gain the ability to plan production systematically, free from shifting customer demands or volatile market prices.

This direct connection between Japanese tea producers and buyers through the Wish List opens up new, sustainable possibilities for the future of Japanese tea distribution.