Exclusive Matcha Tasting for AWS Community in New York
at Technica House NY, Audio Technica’s studio in SoHo, we hosted a tasting of eight single-cultivar matcha varieties for members of the Swiss-born luxury community AWS. While commercial blended matcha dominates the market, we focused on showcasing the unique character of each cultivar.
Guests were also able to experience differences in relaxation levels using brainwave measurement devices, reflecting the varying theanine (amino acid) content of each tea. It was an exciting challenge to present Japanese tea through this innovative lens.
Additionally, we collaborated with Kohaku, a tatami brand from Seattle using Kumamoto igusa, and a Shigaraki pottery radium bottle brand from Shiga Prefecture. Their products allowed us to deliver the authentic taste of matcha while adapting to local water and environmental conditions. We are grateful to both partners for their support in making this experience possible.
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