Meeting in Times Square: Exploring Japan’s Potential from the U.S. Market Perspective We met creator Takaaki Yoshimoto in New York’s Times Square to discuss the potential of the Japanese market from...
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Exclusive Matcha Tasting for AWS Community in New York at Technica House NY, Audio Technica’s studio in SoHo, we hosted a tasting of eight single-cultivar matcha varieties for members of...
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Harvesting Naturally Grown Tencha in Wazuka We carried out the harvest of naturally cultivated tencha, the raw leaf used for matcha. In Wazuka, tea fields are carved along mountain slopes, which...
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Exploring Matcha Culture in Southern France After Cannes After attending the Cannes Film Festival, we visited specialty cafés in the South of France to explore the local market for matcha...
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Serving Organic Uji Matcha at Cannes Gala 2025 We presented its original organic Uji matcha, “SUJINKOH”, at the invitation-only CANNES GALA, held alongside the Cannes Film Festival. The gala brings together top...
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Sharing Uji Matcha at a Cultural Gathering in Tokyo We served organic Uji matcha drinks at an event hosted by OTO, a media platform dedicated to traditional crafts, held at the...
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Caring for the Tools That Shape Our Tea A rainy day provided the perfect moment to step away from the fields and tend to our tencha factory. We climbed up...
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A Tradition Preserved: Shading the Fields for Tencha and Gyokuro We began setting the traditional shading nets in preparation for harvesting tencha and gyokuro. This method, known as ooishita, suppresses...
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Wellness Pop-Up at NEWoMan Yokohama We joined Well Green Lab, a wellness-themed pop-up held at the commercial mall NEWoMan in Yokohama. Over the course of a week, dozens of visitors...
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Serving Uji Matcha at Tokyo Weekender’s 55th Anniversary We had the honor of serving drinks made with organic Uji matcha as the main bar at Tokyo Weekender’s 55th anniversary celebration,...
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Inspired by Matsubaya Saryo’s Modern Approach to Tea Culture We visited Matsubaya Saryo in Tokyo, a teahouse pioneering a groundbreaking approach to modernizing the way tea is enjoyed. While deeply respecting tradition,...
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Exploring Wellness at NEW ENERGY TOKYO We attended NEW ENERGY TOKYO at the Yoyogi National Stadium, a major gathering of global creators and brands across fashion, art, lifestyle, and ethical...
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