Exploring Matcha Culture in Southern France After Cannes
After attending the Cannes Film Festival, we visited specialty cafés in the South of France to explore the local market for matcha and Japanese tea. To our surprise, one of the customers we met was already familiar with our products—it was a powerful moment that made us feel truly connected across borders.
Cannes is a city defined by cinema and storytelling. Being there strengthened our belief that the realities behind the matcha boom—especially the challenges faced in production—must one day be shared through film. Beyond trends, there are farmers, traditions, and unseen dedication. We hope to bring those stories to the world.
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