Yuichi Morita

Kizugawa, Kyoto
Matcha
28+ years experience
Shaped by Mist, Guided by Nature

Some teas are defined by technique. Others are defined by place.

I grew up in Jindōji, a small tea-growing community in the mountains of Kizugawa, Kyoto. Known locally as Fusedani—“the valley with little sunshine”—this region is often covered in mist and protected from intense sunlight. These natural conditions create an ideal environment for producing tea with remarkable sweetness, depth, and umami.

As the fourth generation of my family to cultivate tea here, I have spent my life learning from this landscape. After high school, I moved to Shizuoka to study at Japan’s national tea industry college, determined to deepen my understanding of tea cultivation and bring that knowledge back to the fields entrusted to me by my family.

The more I learned, the more I came to appreciate the value of our environment. Rather than fighting nature, I work alongside it. Careful shading helps protect the leaves and enhance their character, while meticulous harvesting and stone milling preserve their vibrant color, fragrance, and flavor. Every decision is made with respect for the conditions that make this region unique.

No two harvests are ever the same. Weather, temperature, and seasonal rhythms continually shape the character of the tea. My role is not to control nature, but to listen to it—to understand what each season offers and guide the leaves toward their fullest expression.

When someone drinks my tea, I hope they experience more than flavor alone. I hope they can sense the cool mountain air, the morning mist drifting through the valley, and the quiet beauty of the place where the tea was grown.

For me, every cup is a reflection of home.

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