WTEA - Direct Trade Japanese Tea Platform

Global Community for True Japanese Tea Lovers

WTEA connects producers, shop owners, and lovers worldwide. Each cup reflects its origin, while fair sharing sustains.

Direct Trade

Producers face climate change, unstable prices, and small-scale challenges. WTEA enables direct trade at any scale, ensuring transparency, fair pricing, and value.

Wazuka Heritage

Wazuka, our family home for over 300 years, lies at the heart of Japanese tea. A Japan Heritage site, its tea fields embody harmony and tradition.

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How it works

What is WTEA?

This platform provides opportunities for producers, speciality café / tea store owners, and Japanese tea lovers to connect through direct trade of Japanese tea.
What is direct trade?

For WTEA, direct trade means direct producer–buyer purchase with price transparency. Removing intermediaries alone is insufficient; local partners are vital for small producers. Rather than eliminating third parties, WTEA collaborates with the right ones to ensure smooth transactions.
What makes WTEA innovative?

1. Small-scale direct trade from 1kg

WTEA enables producers and buyers to trade Japanese tea starting at just 1kg, breaking away from the conventional 1–10 ton scale limited to large producers and buyers. Language and export support make direct trade accessible to all.

2. Price transparency

Producers set their own prices, while café owners can review full breakdowns before purchasing. This ensures truly fair trade and gives consumers access to Japanese tea with clear traceability.

3. Producer-first platform with real stories

Founded by a tea producer from Wazuka, Kyoto with global experience, WTEA understands both sides of the trade. Unlike traditional platforms, it preserves each producer’s identity—sharing their tea under their own name and story, not as a rebranded product—allowing buyers to truly connect with the craftspeople behind the tea.
I want to try WTEA Matcha!

Thank you! Please take a look at the map in the “COMMUNITY” section, which features specialty cafés and tea stores that use WTEA’s Japanese teas.

日本の方は、WTEAの日本茶を使用しているスペシャリティカフェとティーストアが掲載された「COMMUNITY」欄のマップをご覧下さい。

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Values

Unique

ー個性ー

We value the unique character of each Japanese tea, shaped by its terroir and the passion of its producers.

Transparency

ー透明性ー

We ensure supply chain transparency, supporting fairness and sustainability in Japanese tea.

Stories

ー物語ー

Every Japanese tea has a story. We share it through photos, videos, and journals alongside the tea.