How to Choose Tea
  1. Simple selection criteria for beginners & Taste profiles and usage moments


Choosing tea can feel overwhelming, but it doesn’t have to be.

You don’t need to know everything about tea to make a good choice. Starting with a few simple criteria is more than enough to guide you.

Instead of focusing on technical knowledge, it is more useful to think in terms of personal preference and context. 

There are three simple ways to guide your choice:

 

1) Taste preference

Think about what you naturally enjoy:

  • light or strong

  • Freshness 

  • Boldness

  • Smoothness 

  • Sweetness

  • Vegetal or roasted

 

2) Moment of the day

Tea can adapt to your daily rhythm:

  • Morning → energising, stronger teas

  • Lunch → refreshing or cleansing styles

  • Afternoon → balanced profiles

  • Evening → light, calming teas


3) Experience level

Your choice can also depend on how familiar you are with tea:

  • Beginner → simple, easy-to-drink teas

  • Curious → more unique and expressive profiles


Example profiles


To make it more concrete:

  • If you enjoy light and fresh drinks → green teas like sencha

  • If you prefer something warm and comforting → hojicha

  • If you like rich and creamy experiences → matcha

 

Once you understand how to choose tea, the next step is to understand what defines its quality.


  1. Introduction to quality indicators (origin, organic, etc.)


When choosing tea it’s not just about taste, it’s also about what matters to you.

There is no single “best” tea. Taste is personal, and so are the values behind your choice.

Some people prioritise flavor, others care about origin, production methods, or transparency. All of these are valid ways to approach tea.



Organic tea

Organic certification can be an important factor for those looking for more natural production methods.

In Japan, the JAS certification is often used to guarantee organic standards.


Origin & transparency

Knowing where your tea comes from can help you better understand its character.

In some cases, teas are produced in one region and marketed under another name. This is why transparency and sourcing information can be important  for informed choices.


Traceability & sourcing 

Some people value direct sourcing and clear origin stories, as it helps build trust and understanding of the product.

 

How does WTEA approach this?


On WTEA, teas are selected to meet different preferences, whether you are looking for organic options, clear origins, or a specific taste experience.

Each tea is chosen with transparency and accessibility in mind, so you can better understand what you are drinking.

Now that you understand how quality and values influence tea selection, let’s explore how different people approach tea differently.

 
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