Exploring Jakarta’s Specialty Coffee Culture and Matcha Market
We visited a specialty coffee owner in Jakarta, Indonesia, through a connection of one of our team members. During our visit, we studied local café space design and concept creation while also conducting research on the local matcha market. We discovered that matcha has become an integral part of the lifestyle of Indonesia’s rapidly growing and youthful population. The speed of trend adoption and the market’s upward momentum left a strong impression and valuable inspiration for our future direction.
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